Why Choose Synergy?
The Small Business Financial Advisor in Phoenix
Which Financial Advisor in Phoenix?
You know you need a fiduciary financial advisor in Phoenix for your small business, but who should you choose? Some advisors in the Phoenix / Scottsdale area look too formal, like a corporate behemoth, while others may be so small they lack all of the resources to serve the specialized needs of business owners.
Many business owners overestimate their business value, yet they then plan to fund their retirement with the proceeds. And it would be imprudent for someone to create your wealth management plan without taking into account the value of your business, especially if it is your largest asset. Unfortunately, many advisors do not know how to calculate its actual value, or whether or not it can sell.
Need Specialized Training
To do so requires specialized training in business valuation and business risk assessment – but many advisors do not have this training. If your financial advisor doesn’t understand the unique needs of business owners, you could end up with an incomplete and inaccurate financial plan.
You may want to consider working with a financial planner that specializes in working with small to medium business owners. Perhaps you should consider…
Introducing… Synergy SMB
FIVE Main Reasons To Consider Synergy
There are FIVE main reasons to consider Synergy SMB as your financial advisor in Phoenix:
- Specializes in business owners – not a vanilla financial planner
- Provides business value and risk score – Free Valuation… No Cost
- Incorporates business risk score and value in creating your investment portfolio
- Includes proprietary Lifestyle Return Benchmark & Required Rate of Return
- All to produce a financial plan tailored to you and your small business
Let’s consider each of these in detail:
Credentials
Leadership holds some of the most sought after degrees, designations, and credentials the financial advisory industry has to offer, including:
- Chartered Financial Analyst (CFA)
- Certified Valuation Analyst (CVA)
- Certified Financial Planner (CFP)
- Chartered Financial Consultant (ChFC)
- Chartered Life Underwriter (CLU)
- Masters of Financial Services (MSFS)
- Certified Mergers & Acquisitions (CM&AA)
- Accredited in Business Appraisal Review (ABAR)
- Previously held NASD Series 4, 6, 7, 63, 24
- Series 65
- Broker, life, health & disability license
- National Association of Certified Valuators (NACVA) partner in business valuation systems
Five Main Reasons to Consider Synergy SMB
1) Specializes in working with business owners – not a “vanilla” financial advisor
Synergy Asset Management has a background in financial planning, but also understands how your business works as an asset class (like stocks, bonds, real estate, etc.) , and has the tools and training necessary to value your business.—something many financial planners lack.
2) Provides ballpark valuation and risk score – at NO cost
One of the initial assessments we offer to business owners includes a ballpark business valuation that can be completed in about 40 minutes.
Detailed Valuation Report
The associated 40+ page report draws from a database of over 49,000 business sale transactions (think MLS for businesses), to compare your business to what other companies within your industry sold for.
Risk Score
As an additional benefit, the valuation report also generates a risk score. This is an indicator of the overall effectiveness, health, and value of your business. If your business is in the healthy range, this score can offer some peace of mind—if not, this score can tell you if there a problem. This is like a business “blood pressure” test that can be used to increase your revenue, net and your business value.
Your Business Value
The valuation report gives you an estimate of your business’s worth —critical for both current planning and retirement. You simply can’t make a complete wealth management plan without knowing what your business is worth.
3) Incorporates your business risk score and value in a holistic investment portfolio
Once you have your risk score and ballpark business value, it can be used to create a unique investment portfolio, tailored to you and your needs as a small to medium sized business owner. You may hear many financial planners talk about “investment risk”, but they may not talk about “business risk”. As a business owner, “business risk” is a vital component of creating the appropriate investment portfolio for you.
Your portfolio should consider the gap between where you are, versus where you need to be to obtain your financial goals now, and in retirement, with your business’s value and risk score in mind.
4) Includes proprietary Lifestyle Return Benchmark™ (LRB) & Required Rate of Return (RRR)
We can then calculate your LRB and RRR.
Lifestyle Return Benchmark ™
This is the rate of return your investment portfolio needs to achieve your lifestyle goals and aspiration.
Required Rate of Return
This takes into account your desired spending, risk willingness, risk ability and calculates your return requirement (including current age, lifestyle spending levels, and life expectancy).
5) A holistic financial plan for business owners in Phoenix
Many financial advisors in Phoenix incorporate the major areas like your estate, real estate, taxes, insurance, and investment planning—but they may miss how your business risk and value impact all of these areas. Until now!
Synergy SMB can incorporate your business into your financial plan, offering a holistic approach to setting and reaching financial goals – specifically for business owners.
What’s Holding You Back?
Now that you can see the advantages of working with a Synergy SMB financial advisor, what’s holding you back? Following are common questions:
My current financial advisor seems to be doing just fine
That’s great, although a financial plan that does not consider the value of your business is incomplete. Fortunately, Synergy offers you a 40+ page valuation report, it only takes 40 minutes of your time and ZERO dollars of your money.
Why are you doing the valuation & risk score for free?
This is our way of introducing our services—there is no obligation. If we can help you in other ways, great—if not, keep us in mind. Regardless, the valuable 40+ page report is yours to keep… it’s a great resource. You may also be surprised what other businesses in your industry are selling for.
Why hasn’t anyone else talked to me about this before?
Many financial planners have not been trained to look at businesses as an asset class, which includes valuing the business and determining the risk score–so they only consider business income—which can make a financial plan incomplete.
Picture This
You decided to get your FREE ballpark valuation and risk score. It became immediately obvious how your business value and risk affect your financial plan. For one, your business was worth less than you thought. Since the valuation report showed what other businesses in your industry already sold for, it provides you with a high-level roadmap to improving your business value.
It might take some work to get to where you want to be, but you can have a more accurate financial picture and the peace of mind knowing your plan is more complete.
Life is Good!
What’s Next?
Call us at (206) 347-0368 in Phoenix to find out more, or click the red button to set up a FREE valuation of your business–takes about 40 minutes.
The valuation includes a 40+ page report. And again–no obligation (our way of introducing our services whether needed now or in the future).
Talk soon!
Joe
Joseph M. Maas, CFA, CFP®, ChFC, CLU®, MSFS, CVA, ABAR, CM&AA, CCIM
Synergy Asset Management, LLC
Scottsdale, AZ 85255
Office: (206) 386-5455
https://www.synergy-am.com
We also service the following cities: Scottsdale, Mesa, Glendale, Gilbert & Chandler
Disclosure:
Not all services will be appropriate or necessary for all clients, and the potential value and benefit of the adviser’s services will vary based upon the client’s individual investment, financial, and tax circumstances, as well as the value, marketability, and economic health of the client’s business. Business valuation and risk reports are based on the information provided by the user, which the adviser will not independently verify. Inaccurate, incomplete, or outdated information, and the use of estimates or assumptions, could materially impact the validity and usefulness of the information contained in the valuation and risk report. Personalized or specialized services, levels of experience, and professional credentials or designations, should not be construed as a guarantee of client satisfaction or any particular outcome. Please see our Disclosures page for further discussion of the professional credentials and designations discussed on this page. Past performance does not guarantee future results. All investing comes with risk, including risk of loss.